Content Grand Opening / Independent Bookstore Day

After two and a half years in business in historic downtown Northfield, Content is expanding into a new space. The shop will open at its new location, across the hall from its current one, on Saturday, April 29th, as indie bookstores around the country celebrate the third annual Independent Bookstore Day. The shop will open at 10 am with free donuts and coffee for customers. At 11 am, local illustrators Aimee Hagerty Johnson and David Huyck will help young readers 4 and up make their own Little Golden Books, in commemoration of the iconic books’ 75th year in print. At 4 pm, the shop will host a celebratory happy hour in the shop.

The third annual National Independent Bookstore Day is sponsored in part by Penguin Random House, Ingram, and The American Booksellers Association. “There are those who love Christmas, and those who love Valentine's Day, and those for whom Independent Bookstore Day is the only holiday that matters. Three cheers to the readers, the writers, the booksellers, the kiddos, the dogs, the cats, and the bookstores that bring us all together!” says our 2017 Bookstore Day Author Ambassador, Emma Straub. Straub is the bestselling author of three novels, Modern Lovers, The Vacationers, Laura Lamont’s Life in Pictures, and a short story collection, Other People We Married.

Content will also offer a selection of exclusive books and art pieces, created especially for Independent Bookstore Day 2017 by major publishers and authors. Since its inception in 2014, more than 150 authors have demonstrated their support for independent bookstores by donating original works. These limited edition, unique items will be available only at participating IBD bookstores, on April 29. Not before. Not online. And not in chain stores.

Children’s items include:

An Elephant & Piggie onesie by Mo Willems This soft cotton onesie featuring Mo Willems’ wonderful Elephant and Piggie and an encouragement to READ makes the perfect baby gift for bibliophiles.

A Child of Books by Oliver Jeffers. From the acclaimed New York Times bestseller A Child of Books, Oliver Jeffers and Sam Winston offer an exclusive signed fine art print for book lovers of all ages. Jeffers’s elegant image combined with Winston’s typographical landscapes inspires readers to create, to question, to explore, and to imagine.

Adult items include:

$6 Story: The Sandmeyer Reaction. A signed, limited, and bound edition of a story cut from Pulitzer Prize-winning author Michael Chabon’s new novel, Moonglow.

A Literary Cocktail Party: Favorite Drinks from Our Favorite Writers. A modern take on a classic cocktail guide, from 30 American writers. Learn to make an Old Fashioned with Daniel Handler; discover Julia Glass’s namesake cocktail, the Julia’s Glass; or just sit back and enjoy the simple pleasure of champagne bubbles with Emma Straub. Other authors sharing their favorite drinks include Viet Thanh Nguyen, Sloane Crosley, Amor Towles, Lauren Groff, James Patterson, and many others.

Lost and Found Print. This signed, original, black and white drawing by Jenny Lawson, aka The Bloggess, is inspired by her new activity book You Are Here.

Literary Condoms. These cleverly beautiful literary condoms are perfect counter-top impulse buys. Developed by The Booksmith in San Francisco they feature two designs, “Give Me That Darcy” Jane Austen condoms and “Great Expectations” Charles Dickens condoms.

The “Bad Citizen” Stencil. Every year Bookstore Day creates a signature “Bad Citizen” Graffiti Stencil to highlight the authors and the words that push us to think, read, and be disruptive when necessary. This year’s stencil features a quote from professor Henry Louis Gates Jr.: CENSORSHIP IS TO ART AS LYNCHING IS TO JUSTICE. The term “bad citizen” comes from a 1997 New Yorker interview with Don DeLillo, “... weʼre writing against what power represents, and often what government represents, and what the corporation dictates, and what consumer consciousness has come to mean. In that sense, if weʼre bad citizens, weʼre doing our job.”

• Audiobook giveaways from Libro.fm, the digital audiobook platform for independent bookstores. Visitors to IBD stores can download a half dozen complimentary digital audiobooks, including William Morrow’s lead title, The Women in the Castle by Jessica Shattuck, David Foster Wallace’s classic A Supposedly Fun Thing I’ll Never Do Again, and books for young readers such as Shadow House #1 by Michael Northrop.

Event date: 
Saturday, April 29, 2017 - 10:00am to 5:30pm
Event address: 
314 Division St
Northfield, MN 55057