Independent Bookstore Day!

Come to Content on April 30th for our second annual Independent Bookstore Day celebration! 


  • Exclusive Bookstore Day merch, including treasures for lovers of Anthony Bourdain, Mo Willems, Fran Lebowitz, Neil Gaiman, and many more.

  • The World's Longest Tattoo Chain. Bookstores across the country are banding together to tattoo (temporarily) the complete text of Alice in Wonderland on their customers. Stop in any time throughout the day to claim your tattoo and help us set a world record!

  • The first 25 customers to spend $50 or more will receive a reusable Indies First tote bag.

10:30 amDrawing Babballoons, Broccodiles and other Bungled Beasts with illustrator David Huyck - an engaging hour (with snacks!) for kids, featuring Blue Monday coffee for their stalwart parents. 

1:00 pm - Our second annual About a Book open mic, where you take a minute to tell us about one of your favorite books, and we reward you with another great read, hand-selected just for you by one of our expert booksellers

4:00 pm - Happy Hour and twangy tunes with the New Moon Unit. Have a glass of wine and enjoy some eclectic country music in the bookstore while celebrating your love of indies!

Event date: 
Saturday, April 30, 2016 - 10:00am to 5:30pm
Event address: