Independent Bookstore Day

Content will celebrate the 4th Annual Independent Bookstore Day with treats, events, and giveaways throughout the day. We'll have a great selection of exclusive and sought-after Independent Bookstore Day merchandise from the likes of Colin Meloy, Dr. Suess, Nikki McClure, Margaret Atwood, and many more. We'll open early at 9 am with free coffee and donuts for the early shoppers. Get 'em while they're hot! 

We'll also unveil our new Gumball Poetry Machine, from whence, for the low, low price of 50 cents, a few seconds of your time, and a twist of your wrist, you can receive a poem and a gumball. A lucky few will find a Golden Ticket inside their poem packet, which entitles them to a FREE BOOK to be hand-selected especially for them by a Content bookseller. What must you do to redeem your Golden Ticket? Answer three questions posed to you by your bookseller. 

The first 20 customers to spend $100 or more will receive a limited-edition Independent Bookstore Day canvas tote bag, gorgeously illustrated by Carson Ellis. Everyone who buys a book on Independent Bookstore Day can enter to win the amazing Tote of Contentment (check it out in store). Folks who pick up 3 books from our lovely new collection of Oxford Very Short Introductions will get a Very Impressive Oxford Tote. And all day, get 20% off all our staff picks featured in the St. George's Day Contest. 

All day, we'll feature a Seuss-a-bration for the kiddos, too. Buy 2 Dr. Seuss books and get 1 free while supplies last -- this includes board books, coloring books, and the grad-season-perennial-fave Oh, The Places You'll Go! Plus, every Dr. Suess purchase earns you a fun little kit with an activity book, tattoos, and more. 

At 3 pm we'll host our third annual About a Book Open Mic, where readers of all ages and stripes are invited to tell their fellow Content fans about a book they love. Bring one of your favorite books, and tell us as much or as little as you like -- but enough for us to know why you love it, please!. This year, all participants will be rewarded with a classy Content mug and the gratitude of their fellow readers. 

Also featured this Independent Bookstore Day:

Free Audiobook Downloads for you and your friends from Content's Audiobook provider, If you don't already have a free account with, sign up for one today and get ready to download some of our favorite audiobooks for free!

The First Annual Midwest Indie Bookstore Roadmap! Featuring colorful original illustrations by Twin Cities artist Kevin Cannon (whose artwork is also featured in the Twin Cities Independent Bookstore Passport), the map features approximately 150 bookstores across North Dakota, South Dakota, Nebraska, Kansas, Missouri, Illinois, Iowa, Wisconsin, Minnesota, and Michigan's Upper Peninsula. Get your free copy while supplies last, then throughout the year, tweet your selfies at indie bookstores across the Midwest to be entered to win a monthly giveaway of a $25 gift card to the Midwest indie of your choice! 




Event date: 
Saturday, April 28, 2018 - 9:00am to 5:30pm
Event address: